P2 A pitch example

P2 How does your product fit into current trend

I think that my animation would fit in with current trends. I think this because there are similar Tv shows and films that are popular. My animation is like many of them but with a difference. It combines different shows and films into one. So weather you like The Simpsons, Archer, Monster Inc, James Bond you should like my animated TV show. The characters are also a mix of human and monster, which some Tv shows and films have such as Toy Story, which has humans and taking toys. Another reason that I think it fits in with current trend is because spy shows and films have become comical as well as action packed and serious. 

My animated Tv series would be shown on Cartoon network as it is full of animated shows of all types. I think that it should be shown around 6pm. This is because its a time were the target audience would be back from school/college and be sat relaxing watching TV. Also 6pm is a bit late for younger views so it would only be shown to the target audience. Another way my animation could be shown is on Youtube as it is only 15 minutes an episode and the target audience, early teens to late teenagers watch it daily. 

P2 Schedule and budgeting research

Schedule research 

Adventure time: 

South Park: 

http://www.getharvest.com/blog/2011/11/teams-at-work-creating-a-south-park-episode-in-6-days/

Peppa Pig: 

http://www.kidzcoolit.com/reviews/the-brains-behind-peppa-pig-phil-davis-neville-astley-and-mark-baker-answer-some-kidz-random-questions.php

The Simpsons: 

http://news.bbc.co.uk/cbbcnews/hi/newsid_6260000/newsid_6262500/6262584.stm

Frozen: 

Budgeting:

P2 Target audience

Gender: Male and female, however mainly aimed at males 

Age: 12+, young teens to late teens 

P2 Legal and ethical in your animation

P2 Representation and ethics in cartoons

Why does the writer of the article believe Rio 2 is problematic in terms of its representations?

The writer believes that Rio 2 is problematic in terms of its representation because of each characters accents. The writer believes this because the lead characters are voiced by white people and uses african-american actors, Jamie Foxx and Will.i.am to voice the hip-hop, urban birds. This suggests that the heroes and main characters are voiced by white people and the funny, colourful characters are voiced by african-americans. 

What are PEPs and why are they an issue for racial representation?

PEPs means problem contexts, entertainment contexts and performance contexts. Dr Charles Da Costa, a British lecturer who writes about racial stereotyping in animation says:

 "Within PEPs, black people and other genotypes have to be associated with vexing circumstances," he says. "Strive to pacify, make others happy and be exceptional or extraordinary – far from 'normal'. Villainy, exoticism, jocularity and athleticism are common indicators of this malaise. Images of ethnicity do not need to be conveyed within the narrow scope of PEPs."


Why does Da Costa believe we end up with stereotypes in animation? 

Dr Charles Da Costa believes: 

"Decisions on character and performance must be made quickly in order for design and production processes to commence and advance. So regarding representations of ethnicity and epidermal type, family animation often finds itself in a bind. It consciously and subconsciously weighs financial against moral obligations, then unconsciously opts for the 'safe' representational defaults – stereotypes."

What does Turbo say about social mobility? 

In the film Turbo the snail, voiced by Ryan Reynolds has sidekicks voiced by Samuel L Jackson, Snoop Dogg and Michelle Rodriguez. Turbo also has human companions who are Mexicans who run a taco stand and a Vietnamese woman. In Turbo social mobility is only presented on the white characters. This suggests that non-whites should take care and facilitate for white characters with social mobility. 

P2 Schedule and budgeting

Schedule 

Budgeting 

My animation would take 8 weeks per a episode. It is a 2D animation a bit like South Park, so not very detailed. However I would like the characters and backgrounds to be detailed and the movement not so much. I would like to have a theme tune at the beginning, in the opening credits of my animation. For that I would need: 

A solo singer: under 10 minutes = £1,011.60 - £3,272.84

A full orchestra: under 10 minutes = £4,760.49 - £13,091.34

P2 Voice talent

P2 Storyboards

Opening credits 

- Name of character 

- About him - spy, rides skateboard, allergic to leather 

- Enemy - Fluffy

- Name of episode 

A main scene 

Episode 7: Mr Bag Vs The Twin

- Fluffy tied up on a chair 

- Mr Bag throws water at Fluffy/he pushes him in and paint runs

- Realises its not Fluffy 

- Draws that he's angry 

Episode 10: Mr Bag Vs Fluffy

- Ultimate episode 

- Fluffy interrogates Mr Bag to find out who he really is 

- Fluffy takes of the bag

- Episode ends with bag half of - cliffhanger 

Storyboards

P2. Story

Story

Mr.Bag is a secret spy. He isn't very keen on violence and doesn't want anyone to know his identity. It will be a 3D animated  TV series. The show will run for 15 minutes and will have 10 episodes in each series. An typical episode would include either Fluffy after Mr.Bag or he will be stopping Fluffy. 

Episodes 
1: 
- Introduction to characters
- Get to know Mr.Bag and his background
2: 
- Introduction to Mr.Bag and Fluffy's relationship 
- Their first clash - Mr.Bag has to stop him from destroying all vending machines 
3: 
- Starts with Mr.Bag captured 
- He manages to escape but then gets caught again - cliffhanger 
4: 
- Mr.Bag escapes 
- Tries to think of ways to get back at Fluffy 
5: 
- Comes face to Fluffy with his plan
- Fluffy brings a weapon, a leather shoe - Mr.Bag is allergic to it 
- Has a allergic reaction and skateboards to hospital 
6: 
- Mr.Bag comes out of hospital and is angry
- Thinks of another idea to get revenge 
- Isn't able to do it because he's gotta stop Fluffy from turning all cars into small electrical ones
- He stops him and Mr.Bag captures him
7: 
- Mr.Bag is happy that he finally has capture Fluffy 
- However Fluffy tricked him and he's actually captures Fluffs twin
- Fluffy gets back his twin by causes chaos so Mr.Bag leaves his base
8: 
- Mr.Bag gets back to his base and realises he's been tricked again
- Doesn't have time to get revenge as his parents are in town 
- Get to know more about Mr.Bag 
9: 
- His parents go home 
- He goes after Fluffy on his skateboard 
- He ends up having to use his gun which scares Fluffy 
- Mr.Bag uses it and Fluffy realises its just a potato gun and laughs 
- Mr.Bag is captured once again
10:
- Ultimate episode - Mr.Bag vs Fluffy 
- Fluffy interrogates Mr.Bag to find out who he really is
- Fluffy takes of the bag
- Episode ends with the bag half of - cliffhanger

P2. Final design and character profile

P2. Doodle sheet